Driving Innovation to Ensure Competitiveness and Profitability in Today’s Communications Market

WALTHAM, MA — July 28, 2009 — NetCracker Technology announced today the release of “Innovation” — the second podcast in its series “Top 5 Steps Carriers Can Take to Remain Profitable in Tough Economic Times”.

The podcast is presented by Ricky Boyle, Vice President of Technology Solutions, and focuses on innovation and what service providers need to do to become or remain innovative in today’s communications marketplace. According to Boyle, innovation is the critical success factor that will ensure ongoing competitive power and continued profitability in today’s rapidly evolving marketplace.

The “Innovation” podcast centers on the following:

Changing Communications Landscape – Service Providers must be able to react to the many changes taking place in the communications industry, including increased competition, fixed and mobile convergence, technology evolution, government-sponsored competition, and increased customer demand.

Rising Costs for Service Providers – The cost of doing business, from managing a converged infrastructure to acquiring and retaining customers, is increasing. Therefore, it’s essential for Service Providers to understand how to profitably manage end-to-end services and customer buying behavior.
Barriers to Innovation – A diversity of internal and external barriers hinders Service Providers from building differentiation based on innovation. As new entrants create greater competition, Service Providers must learn to innovate or be pushed down the value chain.

Lowering the Cost of Innovation – To maximize the power of innovation, Service Providers must focus on capability enablement and lowering the cost of business transformation.

“There are three major motivators for innovation,” states Boyle. “Service Providers need to innovate to reduce churn, they need to innovate to increase revenue per subscriber, and they need to innovate to win new customers. This is the recipe for success in the highly competitive communications markets of today and tomorrow.”